ARTIST PRESS and FAN FEEDBACK
"With sounds reminiscent of Jimmy Eat World and vocals echoing Brandon Boyd (of Incubus), this band enters the race as a good-old-fashioned-down-to-earth-rock-your-face-off-alt-rock-band--and, frankly, I think people (including myself) have missed that. This song, titled Simplify, opens with plucking strings bound to get stuck in your head for days and features guitar playing likely to induce a righteous air guitar performance (Yes, I see you staring at me in my car. No, I do not care, nor will I stop)"
Caire Gallagher - Best new Band Spotlight
"Thank you for the invite to listen to your musical sounds. Very solid sound, technically well engineered, but the most exciting thing you as a band possess is the energy that flows out of you and into your music that in turns flows right into the listeners. You serve up a complexity of sound made to sound like simplicity when it truly is not. Your sound is highly addictive."
RAVEN
"Wow - this is great. Are you guys seriously independent? If so then the world really isn't fair!!"
Hydra - IM radio Listener
"Hey! Bright Light Shine and Cant' Make You Believe Rocks! Thanks for the visit! Congratulations for you music it's great. Best I have heard on here. Keep it coming."
Pavanelli - Internet Radio
"Moving through the ranks in popularity faster than croton oil through a widow woman, ASB's latest release is as they say at Talladega 500, "tighter than a nickel rubber", Birmingham's hottest band shows young hipster wannabees a thing or three about contrapuntal composition executed with pristine power percussion compliments of Lake Trechsel. Prantl and Trexel's guitar duet is classic clean 'n nasty slung extra spicey over Chipper Bonds' muscular bass bottom. Johnny Nine (has only 9 fingers) but he wails 'n nails balls to the wall when he unashamedly testifies "I Want it All" ... yeah baby"
Bill Whetstone - TVisio
"Fantastic job on your music. I see why you are a featured band. On IMRadio!"
Urban Afrika - IM Radio Fan
"Hi! Wonderful Groove! Great music!"
VasPaN - IM Radio
"Hello Guys Listening to Simplify right now. Very Nice. Glad we found you."
Free Dave - I.M. Radio listener
"Hey Dude, Wow unbelievable tunes !!"
Steve J - IM radio
By Brian Sidler  Former Music Writer Chicago Music Magazine
Earlier:
25 April 2011
(TCP)CHICAGO Dateline Chicago (Birmingham, AL) Its been a long time now, lots of folks out there went to their local musical instrument store (like for the last 40 years) bought some gear and voila theyre self proclaimed rock idols. Its been like a terminal illness seeking celebrity. Our followers are all too familiar with our searing rants decrying mediocrity. Theres lots of units out there who know how to record something technically, and do it very well. Thing is, was it worth recording? Not really. Thousands of music magazine writers out there now, and they gush over just about anything that crawls across their desks. In short, there are no real competitors out there for bands to ascend to. When everyone gushes about everything, there is no bar to hurdle. Everythings great! So although a good review is great for aspiring units; hey, everyones entitled to try and make a niche in this biz, the reviews are mostly worthless. Thats also because at least forty years of music writers have been taught bad taste in music, as far as were concerned. And let me tell ya, we read em all the time. If they only knew, right? We can only imagine back here at this channel, if we really told most of the bands, and on that matter most of the magazine writers, what theydont mean to us,all our readers would probably just hate us for being so sour. I mean absolutely hate us. Who likes a constant and predictable buzz kill anyway?
Well, welcome to a hit squad.
The first tune we heard from this band was something from the MyStage website titled I Want It All. Its a mid tempo rock ballad with a strong line. The singing jumps right out in front. Rhythm section knows how to hang and the lead guitar cuts with an accessible edge. We immediately asked the MyStage guys on their Twitter feed to have the band send the tune to us.
Heres a band that has defined itself. And so it is with applespacebar. The band is a cruising rock unit with punch. The tune I Want It All is a soaring take no prisoners cut. It does what a great recording intends after a mastering session. You can escape. The listener is given that rare experience of leaving behind the day for 4 minutes and then theres the after-glow of the tune ringing in your head. Its the same thing with another tune called Now or Never.